HPD Podcast Ep033: 11 Takeaways From The Chiang Mai SEO Conference

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Matt Diggity - https://diggitymarketing.com/
Charles Floate - https://charlesfloate.co.uk/
Holly Starks
Gael Breton @ Authority Hacker - https://www.authorityhacker.com/
Tung Tran @ Cloud Living - https://www.cloudliving.com/
Gareth Simpson @ Seeker Digital - https://seeker.digital/
Tim Soulo @ Ahrefs - https://ahrefs.com/tim


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  • You can learn a lot about White Hat SEO by studying Black Hat SEO
  • The most important factor for ranking in Youtube was user metrics & engagement
  • Justify any backlinks you build with social signals to that page too
  • White Hat outreach is scalable if done right
  • If and how user metrics (ex. time on page) tie into the Google algorithm
  • You can create lower quality articles, then improve upon them once you have an idea of where they rank first.
  • Ahrefs Keyword Tool is way better and Clickstream is different from Google's Keyword Planner
  • When it comes to Youtube, it’s all about engagement (likes, dislikes, % of retention.) Not time viewed and retention.
  • Help out you’re fellow SEOs
  • Make sure to no-index your categories and other unnecessary pages


"You don’t have to diversify your link type. Just for the sake of it" - Dom

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"If you want to improve conversions on your website, then you need to pay attention to user metrics" - Dom

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