This week I'm excited, but not for the reasons that you might think.
Yes, I made my first conversion (a $1.50 commission on a coffee thing, totally unrelated to my niche) BUT after spending $183 in the process, I'm temporarily pausing my Facebook ads.
So why am I excited? Because I can stop wasting money? Well no, I will be continuing the case study very soon.
I'm excited because I've realized that the scope of this case study can be broadened so much, and I have so many ideas for different tests I can do. A lot of these ideas only came in the last few days. Three of them came just before I started typing this post.
Why I'm Going To Tune Things Up
I know that I initially said in week 1 and week 2; the purpose of this study was to make money from ads in as simple a way as possible, so why am I now going to broaden and complicate things?
Because I've realized there is potential in many different places, and hitting a homerun (or at least a base-hit) in one of them can still achieve the goals of this case study.
I've had at least three or four different ideas for things I can try, but they will require a little preparation time, which is why I have paused my ads.
I want to try some of the following things:
1.) Sending people to a weekly/monthly “Deals” page that shows what the best deals and discounts in the niche are.
2.) Sending people to a ‘buyer's guide' that shows all the complementary items they might need (Kind of like in Pat Flynn's “How to start a podcast” page.
3.) Alternatively, using a buyer's guide as an opt-in reward, and building a list.
4.) Send people to a weekly/monthly best sellers page for items in the niche and similar items.
5.) Re-targeting people. Sending them to a very helpful “How to” page, and then hitting them up with a product-based ad later.
For all of these, I can do pages for the main product on my site, and pages for parallel products. For example, if I'm targeting baby monitors, I can send people to a best selling baby monitors page, and then a best selling “accompanying product” page, such as cribs, or other baby safety products.
Doing this will allow me to test a mixture of targeting people looking to buy X product, and targeting people who probably already have X product, but might need some related products.
There's A Lot Of Combinations To Try
I will also test the order people get exposed to the various pages. Should you send them to the “deals” page direct from Facebook, or should you get them to opt-in first? There are lot's of different things to test, but the main thing is that if a winning combination/formula is found, I'm sure this is something that will be applicable to other niches.
The goal of the case study was to find something for scaling, or rinsing and repeating, and I'm pretty sure that doing the above things will contribute to that.
However, I first need to do some research.
I didn't really do any research for my first ad sets, so it's not surprising that they failed to make a profit. This time around, I will do some more research, but I still maintain that I want to do something as repeatable as possible, so I'm not going to be doing hours and weeks worth of research…just more than I did before.
I also need to:
1.) Create the pages,
2.) Think about targeting for each page,
3.) Create whatever thing I give someone for opting in,
4.) Create opt-in page(s),
5.) Think about which ads to match with the pages above,
6.) Think about who to target.
7.) Set up the ads.
I will definitely try running a mixture of ads to a mixture of pages. For example, Ad 1 might go to two different pages and be a split test, and Ad 2 might go to the same pages and be split test. Setting up all these parallel pages and ads needs time, so when next week rolls around, I might not yet have anything to report on.
This is also why I paused my ad.
I would like to keep doing weekly updates, but I may only be able to do one every 10-14 days instead. It really depends on whether there is something to report.
An alternative plan I can try is doing a different experiment each week, and testing which one works best. For example, next week I could test sending people directly to a discount page, and the week after I could test sending people directly to an opt-in page, and grow from there.
I think I might just do that, but I will need to see what I come up with strategy-wise over the next few days.
What's Worked For You?
I know there are people out there who have had success with FB ads, whether promoting Amazon sites or not, so let me know what has worked for you, or link me to any other interesting case studies you've found and I will check them out.