How To Rank Your Website In Google

google-rank

We could debate all about the merits of Social Networks and other traffic sources. The results would always be the same. Organic traffic (from search engines) is where you want to be aiming.

Organic traffic is free, it’s targeted, and it happens automatically while you’re not even there. The hard part is getting your website to rank in Google in the first place. Anything outside of page one isn’t really going to get you much joy, and there are only ten positions available on page one.

How do you reach the holy grail? How do you rank your website in Google?

In the last section, I had you submit your website to Webmaster Tools and set up Authorship. This is the first step towards ranking, because it will get your site indexed.

Indexed means, it is on Google’s radar and has a file in their massive filing cabinet known as their search index.

Unfortunately they’re not going to put you on the first page for your keywords yet. Even if your article is the best one out there. They’d love to put it on the first page, but since you’re new, their search rankings are an algorithm, and it’s a big old webspace out there, you’ll need to put a little bit of effort in and help get yourself noticed.

Remember, all Google wants to do is put the best websites in front of their users. In order for any of this article to work, you’ll need to have good content. Spam and spun content isn’t going to workout for you.

A 90 Day Plan Of Action And The Three Major Steps

I’m always telling people that it might take three to six months for them to start seeing organic traffic. This varies heavily depending on your niche. Google is increasingly putting new sites in the sandbox for a few months to see if they really are around to stay.

Your job over the next 90 days will be to convince them that not only are you here to stay, but that you’re very much worth listening to.

I’m going to give you a plan of action, revolving around three major steps (split into months) that will go a long way towards making that a reality.

If you don’t want to wait three months, you’re going to be disappointed. I don’t mean to be blunt, but in this case there’s no alternative. It won’t happen quickly.

Step One – Your First 30 Days

Some of these days will already have passed as you got your website set up, so let’s assume you are somewhere in the first or second week.

Your website has been “marinating” in the soup of Google rankings nicely for a few days/weeks and you’ve now started getting your site crawled and indexed thanks to Webmaster Tools. What next?

Go out and spam the world with your link!

No just kidding, don’t do that.

The first month of a site’s life is rather fragile and Google is really not expecting much. You shouldn’t be doing much either. Here’s a list of what you can do:

1.) Make baby steps into growing a social fan-base.

  1. Create a Google Plus business page and Twitter account for your site. Add the homepage link to them both.
  2. Share a few of your posts daily on those networks, once you’ve shared each post once, take a break from this.
  3. Search for other people in the same niche as you and follow them. Make sure to follow some of the people who are following them too. Over time you’ll get followed back, and this will grow your social following some.
  4. Share your posts every day or two using an interesting description or tweet to go with it. Don’t be alarmed if you don’t see any instant results or traffic from this, it takes time.

Do this for the remaining two-three weeks of the first month.

Additional: If you have time to create some new posts as well, that’s even better. Don’t forget to share them!

2.) Blog Commenting/Networking

  1. Find 20-30 blogs in your niche (or with topics related to your niche) that allow comments.
  2. Every day comment on 3-4 of these blogs. Make a note of the page you commented on and check back later to see if it’s been published.
  3. As the list of blogs you’ve commented on grows, start returning to blogs and leaving more comments. You’ll start to network and build up a relationship with some of the blogs you like the most. This will payoff big time later.

Important: When commenting, don’t spam. You have to READ their article and comment something relevant to it. If you ask a question or post something engaging, you’ll increase your chances of having the comment published.

More Important: Only bother commenting on blogs that allow you to put your website in (see pic below), and use your name or brand name in the name field. Don’t try putting spammy anchor text or links in the comment body.

example-comment

All of this will give you a little SEO benefit as well as a little traffic, but more importantly it will start the process of befriending people in your niche, which will pay dividends down the road.

3.) Locate Relevant Forums

Sometimes it’s hard to join a forum and think “How can I drop my link into this discussion without looking spammy?”. That’s because it IS hard to do. However, if you join a forum and just add your link to your profile and signature (if allowed), that’s good enough for now. What you really want to do is just browse around and see what sort of questions people are asking. Get to know the people in your niche, they are your future audience.

If you DO get a chance to link somebody to a useful article you’ve written, great! But don’t get yourself banned.

You also don’t want to overdo it, because it can be quite depressing trying to use forums too much. Tell yourself to spend 1 hour a week researching your niche and joining in where relevant.

4.) Make some new posts.

It’s a great idea to add a new post every week, so if you have the time, do this. You can get ideas for what to post about by browsing forums and seeing questions. Once done, you could always respond to a forum question by saying “I just wrote an article on this (link)”.

It’s not essential to use the forum though, sometimes there are trolls and it can be a bit intimidating.

Example: I once started a site in a niche I didn’t know a lot about. I found two really good forums, and did the following:

– Told myself to spend an hour a week in each one (it was more like 20 minutes x 3 days a week).

– Noted what questions people were asking a lot.

– Tried to find the best answers.

– Wrote my own articles around those questions.

Now I didn’t share those articles with the forums, because self-promotion wasn’t allowed. However, it was obvious to me that if people were asking in forums, they’d also be asking in Google. Over time, my site grew to having lots of very useful articles that people were searching for.

Remember to share on social networks and try to keep growing your following as well.

Step Two – Stepping It Up In Month Two

In the second month you will be able to do a bit more “hardcore” promoting without getting Google frowning on you for spamming. This doesn’t mean you’ll go out and start spamming though!

For this month, here’s what I’d do.

1.) Guest Blogging.

This is a great way of getting good links from other sites in your niche, and for getting your site exposed to their audiences. Here’s a rough guide on how to go about it:

  1. From the sites that you’ve (hopefully) been commenting on and engaging with regularly, make a list of 10 or so people you think you could write a useful post for. The important thing is that your post will benefit their audience, and be relevant to your site as well.
  2. Reach out to them via e-mail or the contact form and explain why your post idea(s) would benefit their audience. Here’s an example:

Hey {name},

I’ve been thinking about your site and mine recently, and had a great idea for a blog post that would benefit your readers. This is because you’ve got something similar about {insert topic here} and I’d love to expand/answer/re-iterate that point for you.

I suggest writing a title like {title one} or {title two}.

If you like the idea or have a better suggestion, I’m all ears! It would be great to get the chance to speak to your audience!

Cheers,

Dom.

Note: I’ve never tested the above, but feel free to use it as your template.

Once you’ve had a few accepted, write the posts in Word and insert two links to your site. One as a natural link to an article (ideally your main keyword) on your site, and one that links to the homepage. Most people insert this last one in an “about the author” blurb at the bottom. Here’s an example guest post I did.

2.) Continue Adding Posts

Add a few new articles to your site as the month goes by. Remember to link them to other articles on your site, share them with social networks, and so on.

3.) Continue Blog Commenting

As well as getting a bit more SEO benefits, you’ll also be able to keep networking and keep getting guest post opportunities. In fact there are all sorts of opportunities that might come from this.

Step Three – Link, Ego And Share Bait In Month Three

You can start by continuing all of the things you’ve been doing in month one and two (although you can scale back on blog commenting at this stage, and cut out forum involvement if you’re not seeing any benefit).

Additionally though, you can start doing some more advanced techniques. These are golden in 2014 and beyond.

In short, they are:

  • Ego Bait – Posts that highlight other great bloggers/networks in your niche so that their “ego” will trigger and they’ll link to you and share the posts themselves. See an example here.
  • Link Bait – Posts like the ones above, and also “Skyscraper” posts. These are ones where you want to write the best article on a particular topic, then notify others about it. To learn more about this technique, view this.
  • Share Bait – Variations of the above.

Examples of these types of posts are:

  1. “Top Blogs In {Niche}” – Example here.
  2. “Expert Roundup Posts” – Example here, and tutorial here.
  3. “Just For Fun Posts” – Example here.

You can really come up with many different angles on this, and the cool part is that in many niches this type of post are unheard of, so you can really dominate. Jon Haver wrote an amazing guide about how to do it here.

Doing things like this will really get you noticed and get people in your niche talking about and (hopefully) linking to you. This is only going to be a good thing.

It can be quite time consuming, but it’s definitely a good thing and will make a huge difference. When I started doing it a lot of other Internet Marketers starting noticing me more, and my visitors loved it too.

Conclusion

The strategies above will work better for some people than others. In highly competitive niches, they might just give you a boost, while in other areas, they’ll set you up on a pedestal above all other sites. The potential is definitely there.

The main thing about ranking a website well, is that you need two things:

  1. Excellent content.
  2. Links pointing to that content.

The links are there to help Google know that your content is excellent.

The main thing to remember is that you want natural links from relevant sites, and you don’t want to go around trying to get thousands of spammy links from all over the web. Get links that you’ve earned though, and you’re golden. Number 1 even.

Additional

There are some more advanced strategies which will be coming in a new post soon. You can also check out this post.

For now though, the tasks in this chapter are a great start.


 

You’ve come so far!

By the time you’ve finished all of this you’ll have a site built, it set up beautifully for Google and users to love it, and you’ll have a solid 90-day plan for getting rankings.

There’s only one thing left to do…EARN SOME MONEY!

The next chapter is the final one, and some might say it’s the best.

Go To Chapter Six

Go Back To The Start