IMM 1 – Part Three – Choosing A Main Keyword

This post is a little late and that's not because Genevieve took longer to complete the tasks – she still completed everything in 7 days. It's actually because I was out last night watching England pretend to play football against Uruguay. For those of you who don't know, I'm based in Taiwan and with the World Cup being in Brazil this time around, the time difference isn't so friendly to me. Midnight, 3am, and 6am kick-offs generally mean that it takes a while for me to get up and back at the computer the next day!

Hey, I guess one of the perks of doing what I do is that I don't have a job to go to the next day.

Week Three

Let's get back on topic. Last week I gave Genevieve the task of choosing her main keyword and her first 6 post titles. I included 15 keywords in the site sale, so she worked from that list. When choosing the main keyword, I told her to go for a combination of low competition, high-ish searches, and that it ought to be a “buying keyword“. I also told her to avoid a keyword with a lot of authority sites or eCommerce sites on the main page. Spencer Haws talks about that here.

I'll be honest, I deliberately didn't give Genevieve a thorough explanation on keywords. I DID explain what she had to do and why, and briefly explained how keywords work. The reason I didn't tell her absolutely everything is because:

  1. It would have been a very long email.
  2. It's too much to learn it all in one go. Keywords are something that you just learn more about as you use them.
  3. I wanted to see how much a complete beginner could achieve and understand with just a basic explanation.

I'm happy to say that Genevieve got on with it fine and even chose the keyword that I would have chosen as well. Phew!

How The “Main” Keyword Works

When a site is small, it's great to go out and find as many long-tail keywords as possible and write articles for them, but having a main keyword is even better. Not only will this be a core page that you want to rank in Google (such as my page about niche sites), but it will be the place where you direct all of your traffic.

With a main keyword article that is usually selling something in one way or other, you'll be wanting to find ways to link to it from your other posts. It's also great as part of an internal linking strategy.

This keeps your offers centralized and easy to manage, and it keeps your traffic going to the right places. Now that Genevieve has chosen hers, she'll be able to craft a great article around it, and then start pointing other articles there as well.

How Did She Get On?

Let's hear it from her!

The following is written by Genevieve:

Homework 2

Now that Week 2 was behind me, I was looking forward to Week 3 and curious what my mentor had in store for me.

For my homework, I didn't do doing any writing, just preparation for the blog and the “main keywords”.

I'm not really sure what “keywords” are in terms of internet marketing. Bryon gave me a quick overview about them. He explained to me that, as Internet Marketer, one has to research keywords to find out what people are searching for, and how easy it is to rank for those words (he gave me examples). He mentioned that we don't need to bother writing an article about something unless it was really useful for our site.

He said there are numerous tools to research for keywords. He has researched and found 15 keywords for my website. Eventually, I'm going to have an article on my site for every keyword. (Note from Dom: I used Jaaxy for this keyword research, but I also recommend Long-Tail Pro).

My homework:

1.) I had to choose 6 from the list (with some data that I don't understand yet) of 15 keywords that Bryon researched for me. These keywords are to be my first articles (this is because 6 is how many appear on the homepage). One of the ones that I choose should be the “main keyword”.

2.) I also had to choose the main keyword from this list of 15 as well. Bryon gave me tips for finding the main keyword: a.) It should be something where people will want to buy something and you can recommend the best one (like “best dvds” or something). b.) Go to page 1 of Google and view the top 10 websites. Are they big authority websites (he gave me an example) or are they weak forums and yahoo answers -type sites?I had to choose 3 potential candidates and let Bryon know, he would then check them out and get back to me.

After I read about the 2 things that I needed to do, I was stumped and had to stop for a moment and start asking myself questions like below (among others):

How do I choose?

What should I look for?

What does all the other data (internet marketing lingo) in the list mean?

Bryon explained to me patiently and made me understand the data he gave me. That really helped, I was able to choose (more knowledgeably) the 6 keywords and also the main keyword.

This is how he made me understand the data he gave me.

Monthly Searches: On average how many people search for that keyword a month.Estimated Traffic: If you get top five position in Google for that keyword, how many visitors you might get.

QSR: Competition. How many other websites have that keyword. Anything below 300 is ideal, closer to 1 the better!

SEO Power: A rough estimate of how strong the competition is, closer to 100 is better.

Overall, Week 2 was a bit challenging and made me think really hard but I'm learning and enjoying at the same time! Next….

Back to Dom:

As I mentioned earlier, Genevieve did really well and completed the tasks, even if it did take her longer than she might have liked. Learning about keywords is an ongoing process and even today I am still learning, so I try to pass on the knowledge as much as I can on this blog.

Here is a post on what makes a good keyword for your reference.

Next Week I'll have Genevieve write her first page for the site! I'm excited about this one, and hope I can do a good job of guiding her through it.

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