What Ratio Of Informational And Money Posts Should Your Site Have?

Info to money content

In the next part in our new FAQ post series, we're going to cover the ratio of money posts and informational posts ideal for your website.

This is a fairly common question (hence it being in this FAQ series), but one that doesn't have an exact answer.

In fact, I think people are actually making an issue where there isn't one, which I'll explain below.

First off, what do we mean by 'Info posts' or 'Money posts'?

Different Page Types

Within affiliate marketing, and content marketing in general, there are different types of posts. There's the "informational" posts which are usually targeting an informational keyword, and there's the "money posts" which target a buying keyword.

We'll give examples below.

On top of that, info posts and money posts usually have different roles and aims. Whereas a money post is trying to get you to click an affiliate link and go buy something, or just buy something directly, an informational post might be trying to get you to join an email list, visit a money post afterwards, or just get a retargeting cookie.

There is a lot of room for overlap though. As you can see in the examples below, you can still put affiliate links and earn money from a primarily informational post, and money posts should always be informational in nature too (think of "best" posts or "review" posts).

Most importantly though, is that a solid affiliate website needs both types of content.

Content/Keyword Examples:

Info Keywords

Money Keywords

  • How To Build An Affiliate Website
  • Best Camping Tent
  • Are Straight Razors Safe?
  • Siteground Review
  • 10 Reasons Why You Should Consider New Jogging Shoes
  • Best X For Y
  • How To Lose Weight Fast
  • Why Do We Need To Consider A Ratio?

    While there's no real rule about how many info posts your site should have, what you definitely DON'T want to do is only have money pages.

    Google has no real hatred for affiliate links, but they also have little love for websites that appear "thin" and only have affiliate content. You therefore need informational content to:

    1.) Flesh out your site more to reduce the percentage of affiliate-link content.

    2.) Add more authority to your site

    3.) Bring in more long-tail traffic

    4.) Have more link building opportunities.

    There are other reasons as well, but those are the main ones for most people.

    I think the main issue people have is that they don't want to spend too much money or time on articles that won't have a huge ROI. It's hard to really justify spending a few hundred dollars on informational content, when it's the money content that you want to rank.

    The thing is though, you need info content! So you're not wasting money on it, it's just part of the game. For every money post you create, you should create a few info articles to support it. This sends internal links and relevance signals to the post, plus it will ultimately send traffic to the money posts too.

    By the way, Google just confirmed its latest algorithm update was relevance based, so having solid info content pointing at your money pages will help with this.


    So hopefully I've made a good case for why you need info content, and have explained a bit more about how it works. The only thing I've not answered directly is what ratio you need...and that's because there's no real rule. I WILL say though that you don't really want more than 80% of your posts to be money posts, and 70% would be better, but don't think of this as a number you have to hit in order to succeed.

    Some of my sites are more like 70% informational, and others are around the 50-50 mark. Go with what your keyword research tells you people are searching for, and make sure you have a balance.


    1. Dean Deal


      I think the stress marketers place on the ratio is a bit paranoid at times. Your intent will be manifest in the fullness of time based upon how you relate to the customer and how you value your personal and professional brand. Beyond the mechanics of the workable ratio, affiliate sites are successful because they serve the needs of the customer first. Deep rooted authority sites have learned this lesson.

      Thanks for the informative article.


    2. Dom, why would this matter in Google`s eyes? Say I write a quality 3500-4000 article, good content, helpful, informative, written for the user and NOT Google, yes, with affiliate links included, why would Google`s manual review team, potentially, ban a site? Yes, I understand that having a good number of quality helpful articles, that don’t include affiliate links, is beneficial, it makes sense, I’m just trying to understand what`s Google`s problems with affiliate sites? Thanks.

      • Google doesn’t have a problem with affiliate sites. It has a problem with sites where the content is pretty much all affiliate links, not much information, and basically all commercial intent content. Your example is the opposite of that, so wouldn’t be a problem.

    3. This post is quite relevant to what I was worried about these days, as I am planning to have an informative website but would like to add commercial content for monetization. Thanks for describing it all.

      but, i still have a question. if we add an affiliate link to a comprehensive ‘how to’ post, will it remain an informative one or will be called a promotional post?

    4. This post is very informational – and I appreciate it. I never thought of a ratio of informational posts to affiliate posts. You say you don’t want more than 80% money posts – but 70% is better. What if that is flipped and you have 70% informational and 30% money posts? Would you get lower bounce rate and therefore higher search engine results? I just started a new blog 5 weeks ago. I learn something new every day… thanks for getting me thinking on the ratio – good point.

      • Yeah that’s absolutely fine. The point of the 80% rule is that you need to remember to add informational, authoritative content, so Google doesn’t just see a site with a bunch of affiliate links and money pages. This isn’t an issue if you flip the ratio.

    5. Hi Dominic,
      This article is another relevant and updated one regarding the content strategy. Your review of latest Google update is very helpful. Google is trying to help the users more by providing more information. It is great. Thanks for sharing this information. I was thinking until last of the article, you will discuss the ratio of money post to informative content. Anyway, your guidance will help.

    6. Chantelle

      Is there anyway that I can make I website for free, because money is a problem for me and cant pay for a website

      • Of course, although it’s better if you can at least pay $10 for a domain name and some web hosting (about $5 per month), otherwise you will find it a lot harder to rank and make money.

      • Also keep in mind that a free website ist not yours. When the provider changes the rules, you could be Out of Business overnight. You need 100% control. And you need money to make money.
        Good luck & success

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