It's been a while since I updated the dual site case study, and it's a real shame how little time I've been able to devote to it. Case studies are a full time commitment, and I've experienced in the past how difficult it can be to keep them going.
This post isn't me announcing that I'm giving up the case study, so don't worry.
I AM going to be changing things from here on though. So for the first part of this post I'm going to talk about the changes, and then I'll give an update.
First off, it's hard for me to write a new post every week detailing exactly what I did in the week.
Some weeks I did barely anything.
Instead, I'll be updating whenever there is a significant piece of news to report, or when I have a tip to share.
I will also share some tips exclusively with my subscribers, so if you're not on the list, you'll miss out on some updates. Sign up here.
Learning To Grow On Autopilot
The silver lining for this project is that it can now act as a great case study for those of you without the time to work full time on your sites.
You'll be able to see the more passive methods that I use to get rankings instead of a mass content promotion or outreach strategy.
If you've followed the case study so far, you'll have seen that my expert roundup posts and epic posts haven't had a chance to come to fruition, so I'm going to put them on hold for now.
If you were dedicating yourself full time to a site, outreach would work really well.
As its a dual case study, I've decided to send both sites down a different path, so this post represents a kind of fork in the road.
Here's the direction each site will go in.
For YOGZ I'm going to have one of my writers work on one or two new posts every week, in order to keep the site fresh, get more long tail keyword rankings, and use curated posts for outreach.
A curated post is where you answer a question, or blog about a topic, and list answers that five different websites have given on the topic. You then email them to let them know, and hope that they help share your content and even link to it.
I will also have a different VA (I have a large team now) do blog commenting on relevant sites, with a view to getting guest post opportunities.
So the YOGZ strategy is basically to keep the site fresh, and try to get some value out of outreach.
A lot of the topics on YOGZ are competitive, but with a few quality guest posts, and ongoing posting, we should start to see the rankings increase.
This method is for those who want to do things slow and steady, with a natural outreach and consistent posting schedule.
For DAS, I'm taking a pure link building approach. No, I won't be building a PBN to the site, but I will be hiring a link builder to help.
The tasks will consist of a mixture of submitting articles to high quality guest posting positions(not spammy paid ones), Web 2.0 directories, article syndication, and things like that.
There will also be some link beg requests, similar to what Brian Dean or Neil Patel teach.
As the site is already many months old, this will be a relatively aggressive campaign, but nothing to raise red flags.
The method will revolve around creating content, and distributing that content to other sites. It's as simple as that.
At the end of the day, the only links worth building are ones that require webmaster approval.
This is also the method I will be using first and foremost in my 6-Figure Website Challenge, so you'll be able to learn more about it by following those posts. Here's the most recent one.
Keeping It Fair
In order to keep things fair, I'll try to keep both sites working to a similar budget. If one site spends $200 a month on link building, then it's only fair the other spends $200 on content and outreach.
I will keep track of this and keep you updated.
Admittedly, if one method turns out cheaper than the other, or quicker, I'll definitely let you know, so that those of you who are on a budget or strapped for time can make a decision about which method might be best for them.
Keeping You Updated
It will be really interesting to see how each site does with its method. It should give us a good insight into how any particular method can work, although just because one site performs well (or badly), it doesn't mean that all sites will do the same.
To keep you updated, I'll try to do a monthly update minimum, and will also post whenever anything significant happens, such as first page rankings, or income boosts etc.