UPDATED FEBRUARY 2018
I've been talking about outreach a lot recently and this Ninja Outreach review is going to introduce you to one of the best tools to get the job done.
Before we dig deeper though, let's take a look at what exactly outreach is, and why it needs to be part of your business plan.
If I were to start a niche site from scratch today and had a budget for marketing, it would almost entirely go on outreach.
What is Outreach?
It goes by many names. Networking, influencer marketing, relationship building. It doesn't really matter what you call it. Outreach is essentially the act of connecting with other bloggers and influencers in your niche, with the aim of growing your site's traffic, link profile, and general authority.
Sounds intimidating doesn't it?
It can be very intimidating, mostly because there are so many working parts to a decent campaign, and people just don't know where to start.
All sorts of questions come to mind:
- Who to connect with?
- How to connect with them?
- What to say?
- What to expect?
- What if they say no?
There are lots of great guides out there that can offer help with this, and Ninja Outreach itself has some decent guides and templates for you to use.
Essentially, you want to use outreach to do the following:
- Connect with other bloggers
- Get mentions on their sites
- Get guest post opportunities
- Get in front of their audiences.
This will be of great benefit to you, if you:
- Want more traffic
- Want more links
- Want better rankings
- Want more authority
Like I said already, outreach should be a big part of any website's strategy.
So How Can Ninja Outreach Help?
One of the most painstaking parts of starting (and maintaining) and outreach campaign is figuring out who to network with. There are dozens of people out there, but who is the most important?
The second most painstaking issue is the part where you actually have to contact them. You've got to find their email address, email them, and make it personal and non-spammy.
Ugh, what a pain.
Ninja Outreach does this for you really well. You'll still need to invest time, but I can't think of a more efficient way to do things.
Let's take a look at how it all works.
1.) When you first sign up, you'll be greeted with this dashboard. It's fairly simple to understand.
2.) Enter a keyword in the box. You can choose anything related to your business. In my example, I chose “shaving”.
3.) The tool returned up to 250 results! These are all websites and bloggers with some level of content to do with shaving. Not only that, but it found all their contact details (where possible), and even shows how much their article was shared, and the SEO metrics of the site.
All you need to do now is sort through the list of results and decide which ones to message!
Messaging Your New Prospects
Ok, so at this point we've just found a bunch of new people to reach out to and connect with. In my case, there were 96 people found with some relevance to shaving. If I could get 10% of those people to link to me or feature me, that's around 10 new high quality links.
After that, I can just rinse and repeat with a different keyword.
So the important step to follow next is, how to actually message people? For that, we go over to the “outreach mode” tab.
On the left side, you see the name of the prospect (you can select them from the list you made in the last step). On the right side, is the message box.
If Ninja Outreach has found their email, it will auto-add it to the email field, but if not, you can do it manually or copy and paste the message into their contact form.
Notice that there is also a “template” drop-down. Ninja Outreach has created about 5-10 templates for outreach. Things like guest post requests, broken link building, and even podcast interview requests are now really easy to create.
So all you need to do is select a template, or use your own, and go through your list of prospects messaging them.
In this example, I would choose the guest post request template, message all 96 people, and await their responses. If I wanted a higher chance of success, I'd personalize each email slightly based on the template.
Scratching The Surface
For those of you who already understand the power of outreach and networking, your eyes are probably lighting up right now and how good this tool is.
For those of you who don't really understand outreach or are new to the concept, I hope the introduction to this review gave you enough insights to make you seriously consider investigating more.
Ninja Outreach does have a free trial, and some great training and blog posts too, so it's very much worth checking out.
This review has only really scratched the surface of the things that you can do, but I wanted to bring it to your attention today and show you one or two cool features.
I'm confident that if you dig deeper, you'll find even more that you can do.
As I mentioned already, the folks at Ninja Outreach understand the importance of teaching you to use their tool. As soon as I had finished my first search, a little picture of CEO Dave Schneider popped up congratulating me on running my first search, and recommending what to do next.
Not only that, but I also got an email sent to me with the same tips. This is a nice touch and I appreciated the helping hand.
There is also a how “How to” section and an accompanying ultimate guide to outreach.
While there might be a lot to learn initially, you definitely won't be left out in the cold.
Considering that Buzzsumo (a more well-known, similar tool) now costs $100 per month, I was happy to see that Ninja Outreach doesn't come close to this. I used Buzzsumo in the past when it was about $20 per month, but I stopped using it because I thought it was pretty clunky, and the prospecting wasn't as sleek as I thought.
Tools are supposed to make your life easier, otherwise why pay for them?
Most people will fall into one of these two categories, but there are higher prices for bigger agencies. $29 per month might seem an unnecessary expense for some of you, but for what the tool does, and the results it will help you get, it's going to start paying for itself very soon.
Personally, I have no qualms paying $29 for this tool and the fact you can try it for 2 weeks before you buy is excellent.
Oh yeah, it comes with a free chrome extension that lets you manually add websites you are browsing to your list. Bonus!
Closing Thoughts On Ninja Outreach
The hardest part about networking is finding the right people to connect with. The second hardest part is spending the time to connect with them, and knowing what to say.
Ninja Outreach is a sleek tool designed to aid you with all of these things. Searching for people is easy. Messaging them doesn't get much easier, and knowing what to say is simpler with their templates too.
If you're serious about an outreach campaign, then you should get serious about Ninja Outreach too.