Today we have a special guest with us. All the way from St. Petersburg, Florida!
Chris Romero runs a popular SEO agency down there and he's come to shed light on a very unique statement that Google utilizes to judge “high quality pages” with.
I think if we pay attention to what Chris is saying, this should help us mold an affiliate site that's set up better for the future.
Without further ado, let's give the floor to Chris!
So, we aren't talking about the Hunger Games people.
We are talking about the E.A.T. content strategy that is now going the best practice for Google's new algorithm.
Here we walk you through what E.A.T. content is, how to write it well, and how important it is to Google in 2018.
How To Use E.A.T. Content For Affiliate Sites
In 2018, killer content is how you boost affiliate sales and gain ridiculous visitors.
Google has clued us in on what they consider great content by coining the acronym…
This concept embodies the next generation of successful marketing and affiliate content on the web.
Here we dive into what it is, how you can write it, and how you can leverage it to boost the rankings of your niche affiliate site.
What The Heck Is E.A.T. Anyway?
The acronym E.A.T. stands for experience, authority, and trust in the content on your website.
Each of these areas is how Google assesses the quality of your site and the validity of your content.
Let’s break down each section so you understand what we are talking about.
When you're building your affiliate site you want to develop a relationship with your reader.
They want to know that you are on the inside and understand what you’re talking about.
When you are creating your author’s bio on the site include all the relevant information about yourself as it applies to your niche.
This is one of the best times to brag on yourself.
Do you have credentials?
Have you received a degree in the topic?
Maybe your persona does??
Include mentions that you’ve received on other authoritative websites in your niche.
This all lends credibility and expertise on the topic you're becoming an authority in.
So, when you write an article Google has some confidence that you know what you are talking about.
All of the aspects of the E.A.T. strategy work together to build towards the final letter in the acronym.
You want to prove that you, and other guests you use on your site, have good reason to be there and talk about this niche!
Include any information that would build you and your authors up as authorities in the industry.
Link to articles you have published on other related authority pages.
You want to build up the sense that you belong in this space and feature what matters.
Feature the things that should make people want to trust you.
Which brings us to…
By doing a great job of hyping up your experience and authority, you will build trust with your audience.
They trust that you have a lot of knowledge in this special area of the internet.
You will also build up the trust of search engines crawling your site and ranking it’s quality and credibility.
Gone are the days of top placements by repeating keywords over and over.
The next generation of content needs to be quality researched stuff.
Trust means more readership, more subscribers, more clicks, and more commissions.
New Google Quality Standards In 2018
The E.A.T. guidelines are all part of the revamped quality ranking standards set forth by Google this year.
It’s one part of a whole spectrum of guidelines that proves your content rocks and should be served up higher.
Let me go into a few of the important parts of the new guidelines that you should consider as you create content for your affiliate site.
Clarity Of Purpose: Is It Clear What Your Site Is About?
When building up traffic to your site, you need to have a clear purpose and know what your site will focused on at it's core.
You need to hit readers over the head with this on the homepage – like a true authority!
Clearly lay out what your intentions are with the site, what topics you’ll be covering, and how your information can help them learn more about it.
Now, even if your main goal with the site is to earn affiliate cash there needs to be a higher purpose.
What makes you passionate about the products you will be featuring?
Why did you choose this niche?
These questions need to be answered and honored through all parts of the site.
Format Your Site Using A Clear Separation of Content and Navigation
The theme you use for your site needs to have features that clearly indicate what is the main clusters of each page and is supplemental categories.
Here's an example of how you might setup your affiliate menu:
- Category 1
- Category 2
- Category 3
You want to make it easy for the bots to crawl your site and know what is important to look at and what’s not.
The menu links apply to every page of the site and is especially important for main pages.
Wait A Minute? Is This An Ad: Labeling Sponsored Or Ad Content Clearly
You need to make it clear that you are using being paid for this content and clearly marketing to them… But that's ok – so long as you aren't slimy.
There’s no way around it either.
You want to put the disclaimer in a conspicuous location on every page of the site. Just like your Amazon affiliate statements.
About Us Pages Are More Important Than Ever
With the new focus on site owner’s and author’s experience and background knowledge you need an “About Us” page and a “Contact” page on your affiliate site.
This is where you can place lengthy bios for everyone who collaborates on the site and build up even more E.A.T.
Your Off Website Reputation Is Being Scrutinized
Your reputation across the internet has become more important with this new update.
Negative mentions and other bad press can kill your sites reputation.
A few bad comments here and there won’t hurt but if there’s an obvious problem you’re not addressing, it can hurt your rankings.
Editor's Injection: Like spammy links! Disavow that junk!
Go Out There and Create Some Killer Content
Now that you know about these new developments go out there and do something about it.
Do keyword research to find out what your visitors come. Give them more of what they're looking for.
Making every post count toward your credibility, the purpose of the site, and what your readers want to see.
Chris Romero has helped grow SEO and SEM initiatives for major brands such as The HOTH and Disney since 2006. In 2012, he founded his own technical SEO consulting firm called Full-Scale SEO. He blogs regularly at Fullscaleseo.com/blog and manages his own affiliate portal. He is a loving father and loves helping people learn more about the digital marketing space. Please connect with him on Linkedin, Twitter, Facebook, and Google Plus.