Finding New Opportunities In Evergreen Niches

New Opportunities In Evergreen Niches

One of the best ways to set your site up for success is to think a little bigger and be sure that the niche you're going after is worthwhile and going to stick around.

A lot of people say to stay within the “evergreen niches” but the key is to find subsets of those niches and start there.

For example, classic evergreen niches would be:

  • Health
  • Wealth
  • Relationships

Today we're going to dive into those broad topics first, then find the hidden gems that are still low competition.

Sidenote: When we talk about low competition, you might start thinking about keyword tools. The crappy thing about keyword tools is that they rely on historical search volume usually around 13 months and beyond. So if you're going to enter into a “trending” niche, the majority of tools are not going to give a solid idea of search volume because they don't take newer keywords into account yet.

Alright, let's get started.

1) Start Evergreen & Then Drill Down

If you're already in a fairly evergreen niche like “men's fitness” or something then you can start there. For our example, we're just going to start with “health”.

First, head over to Google Trends.

Type in the evergreen niche you're in or are considering. Adjust the settings so it's global and also set it for a 12-month interval. We'll be using “health” for this example.

You can play around with the intervals if you'd like but I'd start with 12 months first.

Pro Tip: If you install the Keywords Everywhere chrome plugin, you'll get search volume estimates inside of Google trends.

Next, head over and look at the “related queries” section. Keep browsing until you see something interesting…

In our example, we saw three interesting keywords: kombucha health benefits, vaping health risks, and gut health.

Let's roll with the kombucha and restart the search to zoom in further.

Enter “kombucha” as a new search term in Google trends and revisit the related queries section again.

What you want to look for is anything that might have to do with a physical product or possibly a new segment popping up.

This time “kombucha keto” popped up and those are some buzzwords right? lol!

We can probably stop digging here and see what we can assess with “kombucha” being a newer opportunity for the health niche.

(Sidenote: Kombucha isn't brand new, but we can see the interest has risen a lot recently. You don't always need something that started with 0 volume, in fact, that's a lot riskier to build a site around.)

2) Export Into A Keyword Tool

From Google trends, export the related queries data into a CSV and plug it into your favorite keyword tool.

In this example, we'll be using Ahrefs and when you use their keywords tool, you can see right away the keyword difficulty to volume distribution.

In a perfect world, you'd want to see plenty of higher volume keywords with low keyword difficulty.

If we head into the keyword metrics section, we can quickly see a few standout keywords that are low competition according to Ahrefs.

If you haven't seen Ahrefs before, the column with the green numbers represents keyword difficulty and 0-10 is considered low competition.

3) Validate The Opportunity

The best thing you can do to check if these keywords have potential is to go onto Google and simply look at each keyword and browse around the results.

(Check out this article if you want more info on manual keyword research.)

If you see a lot of niche forums, Reddit posts, or Facebook pages in the search results than you can take that as a general sign of low competition.

But whether or not you could build out an entire site or silo is dependent on your situation.

For example, if you have never written about kombucha on your site and the majority of the time you talk about “women's fitness” then sure, maybe there's room to test a few articles and gauge the response.

Another tip would be Facebook groups. If you're not familiar with the niche at all, try finding some Facebook groups and search for the keywords inside the group.

That should give you an idea of how hungry this crowd truly is.  

In our case, we'd be trying to find the word “keto” being mentioned in the threads.

(PS. Kombucha keto isn't a great niche by the way, it doesn't have the depth we're looking for but it could potentially be a worthwhile silo.)

If you find a lot of conversations going on in Facebook groups, then you can assume there are people searching for it on Google but the keyword tools just haven't caught up yet.

10 thoughts on “Finding New Opportunities In Evergreen Niches”

  1. Hi
    Great tips on how to find new opportunities In evergreen niches. We work in the dating niche and always try to see what’s hot and create this sub-niche sites for our white label dating partners. This is a good and easy way to see what new sub-niches starting to get popular. Thanks for the share.
    Best regards
    Lenny

  2. very helpful, when you export “the related queries” to Ahrefs you have to clean everything in sheet? there is a lot of numbers, unnecessary garbage, etc?

    1. Thanks! I believe I just opened up the file and then selected the keywords and copied them. I didn’t copy/paste the entire sheet, just the keywords.

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