HPD 3.0 – Or How We’ll Build Sites In 2016

HPD-3.0

It’s been quite a while since we’ve made official changes to how we will produce our done-for-you or custom sites. In fact, it was September 2014 that we brought out HPD 2.0.

This was an incredibly popular iteration, mostly because the quality of the content that they came with, and the other bells and whistles, were such that people would be able to get started much better than previously.

The actual content of the sites would cost well over $500 for a beginner to reproduce, plus the fact they’d probably do it wrong.

On top of that, over the course of 2015 we made a few other developments to the sites, such as:

  • Adding Thrive Content Builder for free
  • Adding Thrive Leads for free
  • Adding EasyAzon for free

As well as a few refinements in the background. We didn’t deem these changes good enough to be called HPD 3.0 though.

Time For A More Drastic Improvement

As proud as I am of the sites we produce, sites that have been called “The best done-for-you sites on the internet,” I’m always trying to improve them. If you’re somebody who knows me, and you have SEO, niche site, or link building experience, you’ll no doubt be sick of me asking you a million questions about ranking sites.

After 2.5 years in business, we now have enough customer feedback to know how to improve our sites. This isn’t necessarily feedback that customers know they are giving though! I’m talking about what we’ve learned from observing how they work with their sites and how easy or difficult they find certain aspects of it.

I’ve slowly come to the conclusion that making our sites more “fundamental” and bringing them back to their basics will give everybody involved a much better chance of succeeding in ranking these sites, and after doing various case studies and tests behind the scenes, I’m convinced that we need to change how these sites are made.

How Sites Used To Be Structured

As of about a week ago, we built sites the following way:

  • 8 x 1,000 word articles.
  • Blogroll homepage.

(There was more to it than that, but let’s keep it simple for comparison purposes).

The reason we did it this way was because it would be easier for customers to grow these sites into authority sites if they were structured this way. All they had to do was keep adding new content and build links, and they’d have an authority site in no time.

The Problem With This

Most customers don’t really want an authority site, even if they think they do. What you all really want is to make money and see some rankings as fast as possible.

You also want things to be simple. The whole reason you’re buying these sites from us is because you have limited time, understanding, or desire to complicate things.

So it doesn’t matter how I *think* we should build sites. What really matters is that we build them so that they will work better for you.

Homepages Still Own

For the past 6 months I’ve been focusing on whether or not a keyword on the homepage will get a site to rank better than an inner page.

While I knew the theory was sound, I had a few concerns:

  1. Pillar article homepage sites tend to be the ones that get thin content penalties the most.
  2. Focusing all your efforts on one keyword could be dangerous if that keyword won’t rank.

My Logic

1.) Back in 2013-14 when it was fashionable to copy sites like apennyshaved.com, everyone was building these Amazon sites with comparison charts on the homepage. I wanted HPD to be different, and I wanted to avoid thin content penalties.

2.) The best part about having 8 articles to focus on is that chances are, one or two of those keywords will rank easily.

However, I’ve had a change of heart because after observing customers for the past 2 years, I’ve realized that it’s much more beneficial for you to focus your link building and your efforts in general on a site that has one main keyword. Putting that keyword on the homepage makes it much easier to rank as well.

It’s a win-win situation for the customer.

Equally, the more experts I speak to, the more convinced I am that this is the best way to do it, so it would be silly NOT to do it this way.

Therefore…

It’s Time For HPD 3.0

From now on, we will STILL give you around 8,000 words content on your sites, but it will be structured like follows:

  • 2,500 word homepage pillar article. This will have a comparison table, and links to 5 reviews.
  • 5 x 800 word review articles (linked to from homepage). The best selling products in the niche.
  • 2 x 700 word supporting articles. These could be “How to” articles, or they could be smaller “best of” articles.

Doing this will mean that you still have 8 articles on your site, the word count will still be the same, but you now have 1 main keyword to focus on, and when that keyword ranks and starts making you money…THEN you can think about adding more content and growing an authority site. Plus, building links to the homepage will funnel the link juice to those 5 review articles as well, as they should all rank together.

So as of right now, all ready-made and custom-chosen sites will be built as described above. We will still have all the other components as well, such as:

  • Premium Images (Worth $16)
  • Premium Theme ($75)
  • Thrive Content Builder ($67)
  • Thrive Leads ($67)
  • EasyAzon Pro ($67)
  • Domain Name ($10)
  • Keyword Pack From SECockpit ($79 /monthly fee)
  • Around 8,000 Words Content ($240)

So you get all of that for $479.

It would normally cost $631, not to mention the fact you’d have to pay a developer at least $200 to build it, or the time you’d have to spend doing the keyword research.

Hopefully we’ll retain the “Best done-for-you sites” crown for quite some time!

 

14 Comments

  1. Sounds good Dom!

    “Pillar article homepage sites tend to be the ones that get thin content penalties the most.”

    Why is this? I would have thought a pillar homepage is the opposite of thin content?

  2. hey dom i am thinking to get into a niche which has 3-4 types of relevant product, I want to start it as niche site but want to grow it into authority style, what would you consider for the homepage ?

  3. Interesting to see a new direction for your sites. I think that the main thing as always is to make content that gains the readers trust and actually answers their questions.

    From using some of your articles, I know the quality and combined with the keyword research, I am pretty certain that people are going to really succeed with them.

  4. I am touched how you think of “us”! With HPD 3.0 I am pretty confident will benefit much from it even more…

  5. Hi, have you got any sample sites with the new structure?

  6. Dom, I usually build my Amazon sites with a comparison tables, etc. However, I do keep the homepage as the blog roll. I used the sidebar to link to reviews and tables and such. I think that it provides a better experience for both the reader and the G to see more naturally like a blog and not just a money site. What are your thoughts on this? I still get plenty of juice to my inner “money” pages. This way I can link to my homepage and it will pass juice to the inners and also link to my money pages. My other pages or articles are mainly informational and I find those get natural traffic and links eventually. Much respect for what you do here. I’m trying a similar model myself but on a much smaller scale.

    Thanks

    Ken

    • Hey Ken,

      Doing it that way still works, it’s how we used to do it, but it’s harder for the average customer to scale and succeed with the site that way. If you’re able to spend more time on your sites then that’s great. I’m not convinced that links from the sidebar will pass as much link juice as contextual links from content in the main body of the homepage though.

  7. totally in tune with you… Dom. I can relate to the problem.. when there were so many keywords and din’t know which one to focus on.. I am sure this approach is on the best one out there.. well thought out.. well done.. Sir Dom

  8. The SILO type structure is HUGE for on site ranking content signals. Between the theme and the added value, it’s a no brainer to purchase if you aren’t familiar with HTML, CSS, or coding a website.

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