This is one of those posts where I'm calling on you, the reader, to get involved and let me know your opinions. It's kind of a group discussion. After you've had a read-through, jump into the comments and let me know your thoughts. I'm going to give five long tail keyword examples, the research data provided on them via Jaaxy, and some other considerations too. We're going to debate the merits of each keyword as a “main keyword” (or secondary keyword) to build a site around.
There's no right or wrong answer, although I'll be revealing in another post which answer I would go with. I'd also like to point out that no single keyword will make or break a niche site, but having a good “main” keyword will increase your chances of success massively.
Please note: by “main” keyword I mean the search term you'd like one of your main pages to rank for. This is a page where you'll be trying to get some of the selling done on your site. It could be a collection of the best products in your niche, or an answer to the biggest question. It could be one that will attract the best traffic for selling to. It is NOT for choosing a domain name. Exact Match Domains (EMDs) are not part of my site building strategy.
An example for HPD is “niche site builder”. This is one of my main pages, and I've been working hard to get it ranking on page 1 of Google. As of writing, it's now on page 2, position 11 (up from page 8!).
Long Tail Keyword Examples And Jaaxy
There are many different keyword tools out there. I recommend a few of them, but the one I've had the most experience with is Jaaxy. I've written a whole other post on keyword research, so if you're not familiar with it, go read that.
The main data you get from Jaaxy is the monthly searches for the keyword (globally, across multiple search engines), the number of sites with an exact match of that keyword in them (the “QSR”), and a rough estimate of the strength of the keyword, known as SEO Power.
With QSR, the lower the number the better, as it means fewer sites are ranking for that exact keyword. Anything below 200 is considered usable.
SEO Power is actually quite important, as a keyword with low competition doesn't necessarily mean it's the best. If the guys ranking on page 1 are authority sites, eCommerce sites, or other big hitters, it will be hard for you to beat them. The closer the SEO Power is to 100, the better.
As well as looking at the Jaaxy data, I'm also going to be checking out the results on the first page, as well as a few other metrics. I'll go through some of my rationale behind the keyword analysis, but I won't reveal which one is my favorite, let's debate that first!
Update: Check this post to find some common mistakes with keyword research.
Example Number One:
Keyword: Spy Gadgets For Kids
Monthly Searches: 742
Exact Match Competition (QSR): 113
SEO Power: 96
Selling Potential: Plenty of gadgets and toys for kids.
Example Number Two:
Keyword: Best Free Anti Virus Protection
Monthly Searches: 3264
EMC (QSR): 82
SEO Power: 93
Selling Potential: Even though it is mostly “free” products, you could promote free-trials that convert into sales later.
Example Number Three:
Keyword: Hydraulic Log Splitters For Sale
Monthly Searches: 430
EMC (QSR): 38
SEO Power: 96
Selling Potential: Some nice expensive products on Amazon!
Example Number Four:
Keyword: Ladies Golf Clubs
Monthly Searches: 7073
EMC (QSR): 198
SEO Power: 86
Selling Potential: Should be easy to figure out!
Example Number Five:
Keyword: Best Straight Razor
Monthly Searches: 473
EMC (QSR): 138
SEO Power: 94
Selling Potential: Straight razors do OK on Amazon and there are a few other affiliate programs.
Your Mission: Do Your Research
I've done the Jaaxy part for you, now it's up to you to figure out which one you think would make the best site to build around. Some notes:
- Check the first page of Google for each Keyword.
- Check other related keywords for each idea.
- Check products you could sell.
- Check out how many other affiliate and authority sites there are for each keyword.
Here is my response to this post and further explanation: http://www.humanproofdesigns.com/5-long-tail-keyword-research-mistakes-youre-making/
Leave Your Thoughts Below: Which One Would You Build A Site Around?
This is going to be fun!
P.S. There is only ONE that I would choose.