KWFinder Review: Is This Keyword Tool Worth The Price?


Ease of Use




Bottom Line

What is KWFinder?

KWFinder is a keyword research tool from Mangools. It's just 1 of 3 apps included in their subscription but it is their flagship product overall. In the context of this review, we're going to be testing the use case for it when building an Amazon affiliate site. This is what we know best, so we're here to see whether KWFinder and it's other tools can help make us more money with SEO affiliate marketing.


  • Good pricing compared to other keyword tools
  • Includes a rank tracker (SERPWatcher)
  • Superb location searches, right down to the city
  • Easy to read trend charts
  • Intuitive interface
  • Search volume utilizes the Google API


  • Long tail keyword suggestions are limited
  • SERPWatcher doesn't automatically find keywords for your tracked sites
  • Tight refund policy of 24 hours

KWFinder Review - Features of Interest

3 tools in 1:
KWFInder = keyword search tool
SERPChecker = search results analyzer
SERPWatcher = keyword tracker 

A 30 day cache for search data. Meaning they hold the data for many keywords so you don't have to choose a keyword and extract the data afterwards.

The KWFinder tool has three ways of searching: By "suggestions", "autocomplete" and "questions". All resulting in various results.

Good for those involved in local SEO as the location can be narrowed down by city.

You can group your keywords by lists in the KWFinder and by tags in the SERPWatcher.

A Guide To Using KWFinder Your First Time

You can tell immediately from browsing around the keyword tools that Mangools have put a lot of time and thought into the design of their product. It's sleek and clean but most importantly, there's a ton of features included.

Let's dive into a step by step tutorial on each of the three tools to get you started right away.  What we're looking for mainly is effectiveness, usability, and long tail keywords. Since we're in the SEO affiliate game, I feel that long tail keywords are super important from a keyword tool. The more commercial keywords we can combine into long tail keywords, the better.

KWFinder Tutorial

When you first purchase KWFinder, you'll be greeted at the thank you page with these two guides:

Next, click through to the search tool (it'll be very obvious) and start typing in some seed keywords. This is the quickest way to see how good this tool really is. At this point, we're not sure.

Right from the start, you'll notice three search options from KWFinder:

Suggestions is for searching based off of a keyword to find long tail keywords. The Autocomplete tab is for searching keywords based off of Google suggest API (similar to UberSuggest) and the Questions tab adds question-type words to the front and back of your seed keyword. Giving you a nice selection of keyword styles to start from. The Suggestions tab is the most popular and it's where I've spent the most time.

At this early point in your keyword research, you can begin to get granular with the location. Most of the time I stick to the United States, but I was really impressed with how far down you could select locations in KWFrinder. Even as small as my own city, Calgary with just over a million people. Again, extremely useful for people doing local seo.

For affiliate SEOs this deep location search not be as useful, but it's not impossible to find a way to profit from it. We just have to be a bit more creative. This would be ideal for those of you creating lead generation sites.

Next, filter your results based on commercial keywords. These would "best", "review", and "vs".

Once you've filtered down your results, organize them by difficulty in an ascending order (from the lowest to the highest.)

Click around each of the keywords and you'll see the right hand side of the screen shift to display a quick rundown of what the SERP (search engine results page) looks like. The image below shows how they're connected.

The quick view of the SERP provides domain authority, page authority, MozRank, and MozTrust. It also includes Google+ and Facebook shares too. This view is meant for quick analysis only. To dive deeper into the page results, we need to hop onto the SERPChecker (coming up below..)

Another nice touch to the keyword research process is the ability to search for keywords from the Autocomplete and the Questions tab and then send the selected keyword to the Suggestions tab for more long tail searches.​

Well, this mark's the first part of the keyword research process within KWFinder. We didn't go through the Autocomplete section and the Questions section because they act as separate searches. Which isn't ideal, but it's a matter of reorganizing your workflow to save the results into a list before hopping over to run another search type. For example, run the search in suggestions, save the results you want into a list, and then search the questions or autocomplete tab.

SERPChecker Tutorial

From the KWFinder, click the "Analyze SERP" button and it'll pop you over to the SERPChecker tool. Which is personally my favorite tool of the three.

In the SERPChecker, you have access to all of the Moz and Majestic metrics along with Google+ and Facebook share data. The lower metric results are also highlighted for you. Highlighting the low competition metrics.

To see the full selection of metrics you can add on, click the "manage metrics" button and you'll see a pop up of 43 metrics to choose from. Pretty cool as I've never seen this much customization for SERP metrics before. However, I would only use 8 of those 43: domain authority, page authority, citation flow, trust flow, mozrank, moztrust, links and all links (external and internal links). I don't care much about social shares.

Click to see the moving image

The best use for the SERPChecker is for granular SERP analysis, but this certainly isn't a 100% replacement for manually going to each page. The metrics are a nice add-on for manual keyword research.

If your site's brand new, I would use the following metrics to indicate a "non-competitive" keyword:

Domain authority <25, Page authority <25, Citation Flow <70, Trust Flow <70, and links would be as low as possible for both "links" and "all links"

Another thing I really like about the SERPChecker is the "Snapshot" tab where you can see a quick picture of what a user is looking at when they arrive on the page.

Other keyword tools generally just tell if you the features appear on the results page, but I haven't seen any that give you a visual glance.

This is all that's really needed in your initial keyword research with KWFinder. Which makes me realize how simple it really is, now that I'm done writing about it.

However, there's one more tool left to go! It's not for keyword research in general, but it allows you to see the performance of your work from these first two tools.

SERPWatcher Tutorial

SERPWatcher is the newest addition and I think it really helps round out the product line. It's kinda the next transition up. Once you've researched keywords and you've published them onto your affiliate site - it's time to plug the keywords into the SERPWatcher to see how well you did.

Like most keyword trackers, this tool only tracks the first 100 results for your target keywords. Meaning it looks at the first 10 pages of results to find where you are. 

So if you're showing up beyond the first 100 results then it won't track you. Sometimes Google will not see your post at all so you'll have to manually fetch it in Google Search Console but in most cases...

If you get your on-page SEO right and your keyword research is adjusted to your own domains authority... then you should show up in the top 100 at least.

[If you're newish to internet marketing and these terms are a bit foreign, we put together a layman's guide to on-page SEO that you can bookmark for now.

The keyword tracker is fairly simple. To the left, you have the keywords being tracked for your specific project. And on the right-hand side (the scrolling image below) you get all of these other aspects for keyword tracking: keyword ranking changes, estimated traffic to your site, dominance index (how well your tracked keywords are doing as a whole), and keyword position flow.

There's also a feature to have these reports emails to you weekly or monthly.

What Features Could Be Improved?

There are only three aspects of the KWFinder package that I'd like to see improved upon:

1) The ability to save the filters. It can get annoying having to re-apply the filters after I leave the app. If you're in the app continuously then this isn't a problem, but if you are testing it out hard and going back and forth a few times then it's not ideal. 

2) Better long tail keyword results. For my style of keyword research, I like to plug in a seed keyword and just have tons of related keywords pop up. I felt that KWFinder didn't have that "wow" factor for long tail searches, at least on the basic plan (200 keyword results). If this limit was higher, then I think a lot of people would appreciate it. But to be frank, their pricing at the "premium" subscription of $25 /month (vs. the basic plan for $13) is quite a good deal considering the 3-in-1 toolset.

3) I really wish the bulk keyword search (where you import a list) would draw out suggested searches as well. Not just the list you import. I understand why they limit it to only the imported list, although I would love an option to be able to search the related keywords for my imported list. The more keywords, the better - right?

The Verdict

This is my last chance to say how wonderful the KWFinder tool looks again. It's really intuitive and speedy as well. My only concerns are that the seed keywords don't provide enough long tail searches at the basic plan, so if you're going to test it out for yourself - try out the Premium plan for $25/mo yearly.

Even with all that, I've been waiting to test out this tool and for the most part, I loved it.

Especially the SERPChecker!

Nowhere else can you get the sort of customization that you get with the SERPChecker and the KWFinder's SEO difficulty is pre-cached usually so you can filter with it from the start. It's worth checking out if you are looking to get 3 tools in 1, for a very fair price.

Chat with you guys soon!


  1. Kevin!

    Thank you so much for this enlightening post. I especially appreciate the filter discussion.

    I do have a question: why not semrush? It seems very popular among established marketers.

    Thanks again!

  2. Hi Kevin,

    No doubt that the KWFinder is awesome in grabbing the low competition long tail keywords. I have been using it for the past 6 months, its good. Its price it somewhat high and can’t save our projects as we can do in the Long Tail Pro. Good review!

  3. Great Guide for the tool, can you share more for similar tools too?

  4. Hey, Kelvin.
    Thanks form your excellent review. KWFinder is really a powerful SEO tool. It is really easy to find the most profitable keywords using this tool.
    It offers you different unique features so that you can easily get the perfect keywords.

  5. GetItGoing

    Nice, Kelvin. I saw KWFinder and I used Ferzy recently (as it provides competition checking and a difficulty score) but I didn’t realize it had the added benefit of returning search volume results AND a difficult score for each also, rather than having to individually score a keyword phrase like you have to do in Ferzy.

    Also, how did you get the green check marks in your Pro & Con boxes?

  6. How many searches do you get a month? And are they split between keyword research and serpwatcher?

    You used to recommend LongTailPro, how does it compare to that with regards to keyword difficulty?

    • KWFinder looks at your usage on a 24 hour basis. So you get a range of 100, 500, and 1200 searches per day.

      The searches are not split between the KWFinder and SERPWatcher (although I think you might be thinking of the SERPChecker). In any case, the searches are only for the KWFinder, but if you look it up on the SERPChecker by clicking the keyword – it’ll count as one.

      To clarify:
      KW search from the search bar = 1 search
      Analyzing a specific keyword in the SERPChecker = 1 search

      You can see the pricing here as well:

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